LeBron James is the ambassador for Kia’s K900

Famous NBA player is yet another world-famous athlete who signed a deal with South Korean car producer, this time for luxury sedan K900. Way to go Kia Marketing team! Although this might seem unusual, do not forget that Rafael Nadal, professional tennis player, Blake Griffin, another NBA player and Michelle Wie, LPGA golfer also are the members of the Kia’s small family of its sport’s ambassadors.

Kia K900

The 10-time NBA all-star stated that he “was a Kia K900 driver and fan” even before the partnership, and added: “I’m really excited to be Kia’s first-ever luxury ambassador. For me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special.”

As noticeable from the photo, the slogan for the cooperation between two giants will be “Fit For A King”, which will be displayed in commercial video that should be broadcasted in November. Advertised model, K900 is Kia flagship sedan which abounds with luxury features, both inside and out.

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